creatives2025
Pashu House Art Direction
A campaign that turned a fashion drop into a memory.
- Creative Direction
- Reels & Short-form Video
- Client
- Pashu House
Overview
Pashu House wanted a drop that felt like an event, not an announcement. We crafted a creative direction and a reel-first campaign — motion, photography and a lookbook — that made customers feel part of a story.
Case study
01
The Challenge
A saturated market drops new products every week; this one needed to stop the scroll.
02
Approach
We built a mood board from the brand's heritage and shot the campaign around a single emotional frame.
03
The Solution
A tight, cinematic campaign across reels, photography and a mini lookbook site.
04
The Outcome
The drop sold out faster than any previous run.
1.2MViews
4 daysSold out in
