creatives2026
Khinara Rebrand
A job platform reborn as a brand people trust to start a career.
- Brand Identity Design
- Creative Direction
- Client
- Khinara Jobs
Overview
Khinara needed an identity a young professional would be proud to share. We rebuilt the brand around the idea of a hand helping you step onto the ladder — an optimistic, human mark with a warm palette and a typography system built for digital-first job hunting.
Case study
01
The Challenge
The old mark read as a generic clipart icon on a stock gradient — no trust, no story.
02
Approach
We started with the audience's emotional need — hope, not just listings — and built the identity from that single decision.
03
The Solution
A flexible logo system, custom shapes and a complete language that scales from favicon to billboard.
04
The Outcome
Recognition and recall in a crowded, samey category.
+28%Application lift
2.3xRecall test
