Five questions before any creative direction
The shortlist we run every rebrand through before opening a moodboard.
Nehvix — The team
1. What do we want people to feel? 2. What's the single story we're telling? 3. Where will this live five years from now? 4. What does the audience already believe? 5. What would we do if we weren't afraid?
Answer these honestly and the direction almost designs itself.